Event Photography: Why Do My Shots Feel So Flat? Need Advice!

I’m primarily a portrait photographer, but lately, I’ve been getting more requests for event photography. The issue is... I feel like my event photos just aren’t IT. I’m not sure what’s missing, but they don’t seem as dynamic or creative as I’d like them to be. I’m attaching a few examples to give you an idea of where I’m at. Also adding a portrait so you can compare it to my usual work.

I shoot with a Canon EOS R and usually rotate between a few lenses:

  • EF 50mm f/1.2
  • EF 24-70mm f/2.8
  • EF 24mm f/1.4

For lighting, I’m using a Godox V1 flash. I struggle with getting shots at events of groups and especially in settings with limited lights. What am I missing? I know this is a very open-ended question but would love to hear your brainwaves.

Does anyone have advice on how to make event images more unique and creative? Also, if you know of any good courses or resources on event and flash photography, I’d love to hear about them!

https://preview.redd.it/1k43p6z80xrd1.jpg?width=6720&format=pjpg&auto=webp&s=728a05cc7417ee7f9f6ca57273980b8d688b9f2a

https://preview.redd.it/um4jamx90xrd1.jpg?width=6587&format=pjpg&auto=webp&s=25e8b939c37ce4d194b7991a9b3d2c0954694d49

https://preview.redd.it/8tphelra0xrd1.jpg?width=6720&format=pjpg&auto=webp&s=86a64cad845a013dedf640bcb9125a9466da4b3a

https://preview.redd.it/uzsycfmb0xrd1.jpg?width=6650&format=pjpg&auto=webp&s=770ac7672d4c3c77de14d179795d028371d64065

https://preview.redd.it/kosj8tgc0xrd1.jpg?width=4357&format=pjpg&auto=webp&s=9c037698b565b87c213a8d559eeebf4a2d6be7c8