40 Leads at €1 (Surveyed)

Hey all,

I'll attach an image to the lead results underneath this but simple question - what are the main differences in approach ye would make between nurturing home improvement leads and online education course leads?

For the last year - I have been generating home improv leads at about $4 cost per lead and the appointment booking process to sales is relatively simple and has maintained a consistent conversion rate but recently I started helping my friend who started a maths course with advertising and cost per lead dropped by 4x my usual results, however I'm finding it far more difficult to convert those leads!

I'd love any advice ye can give and especially if anyone has experience with nurturing leads in either industry or across both :)